Drillteam
Better ROI
People seem confused by social media ROI, but for Drillteam, we’ve simplified our ROI measurement methods. For our advocacy and experiential programs, we are able to track
sales lift directly with consumer because we have a direct relationship with those consumers, and the consumers they refer to your brand.
Investment: Cost of Program, Time of Management. Paid Reach Impact: Reach through
                    paid niche media partners, Reach through social network ad placement. Earned Reach Impact: Earned reach through media, 
                    Earned reach through social network. Engagement Impact: Monetary Indicaors - Online purchases, Coupon redemptions, Retail
                    purchases, Brand Participation - Social ad results, Email opt-ins, Shift in brand affinity, +/- comments, Event registratnts,
                    WOM and advocacy, Overall activity rates, Involvement in research. Return: Contribution Margin From - New customers, Existing
                    customers, Actionable insights for new products, effective marketing initiatives. Based on coupon redemptions, online purchases (when relevant), and additional surveys and studies, we are able to determine how our advocacy communities and experiential programs deliver a return.
Moving the Needle
Of course your marketing program should prove an ability to make a return on investment. But how can deeply engaging online and offline efforts actually move the needle on sales for a large global brand?

Social networks are now at a scale that can compete with above-the-line media. Drillteam designs augmentation and reach strategies into every program, whether it's a user generated video that gets picked up and replayed on TV, an influencer program that results in outsized earned media results, or an insight that refines a new product launch or marketing campaign.

Our measurement and metrics framework is designed to answer to your key performance indicators, to demonstrate how we can grow your business together, in partnership with your core consumer.