Drillteam Marketing - Social Media Marketing and Brand Advocacy Agency

NEW YORK BY NEW YORK EVENT SERIES

TEAM SAUCONY ORIGINALS OFFICE TEAMS

TOYOTA YARIS AT SXSW: A BRANDED UTILITY FOR INDIE MUSIC LOVERS

TOYOTA HEYA ONLINE COMMUNITY

CHALLENGE: Establish a direct connection to a young adult audience in order to understand motivations, adoption of new technology, and changing perceptions about the role of the car in ones life.

APPROACH: Invite 800 people to creatively produce projects in a spirit of learning and innovation, including collaborations online and offline

NESTLE BEVERAGE BRAND COMMUNITIES

ONLINE PLATFORM:

An online conversation based on the question, "What can we do — together?" A community celebrating young adults who want to co-create.

Heya Team Members Exploring the New Prius

EVENTS / OFFLINE:

Immersive events hosted by the brand, and by the members themselves, reaching artists, designers, urban planners, DIY makers, action sports enthusiasts, college students, film lovers, and other groups.

Visitors at the Future of Transportation Event

"There is no one solution to our transportation problems. Only by understanding how young people think and what they want will we, as a company, be prepared for the future and what it may hold."

- Geri Yoza, Toyota's National Marketing Manager and Heya Participant

Share Your Ideas for the Future of Transportation

Browsing the Future of Transportation Gallery

Toyota FJ Cruiser at the Heya Snowboarding Activation