Drillteam Marketing - Social Media Marketing and Brand Advocacy Agency

NEW YORK BY NEW YORK EVENT SERIES

TEAM SAUCONY ORIGINALS OFFICE TEAMS

CHALLENGE: Re-ignite a brand’s growth potential by finding a new market segment to appreciate an existing product.

APPROACH: Connect with independent-minded young adults through music, obscure sports, and creative culture discovery offline, with online content distribution through niche media partners.

TOYOTA YARIS AT SXSW: A BRANDED UTILITY FOR INDIE MUSIC LOVERS

TOYOTA HEYA ONLINE COMMUNITY

NESTLE BEVERAGE BRAND COMMUNITIES

ONLINE PLATFORM:

Team Saucony Originals

61% Owned No Sauconys Before Our Program

EVENTS / OFFLINE:

Organize a fiercely competitive office team competition. Pitchfork vs. Threadless. The Onion vs. Fader. Bumbershoot vs. KEXP.

Distributing Team Saucony Winner! Headbands

85% Increase In Sales Year to Year for Saucony Originals

SPORTS SPONSORSHIP:

Enable Saucony to OWN Dodgeball for at least one season in Brooklyn at the McCarren Pool Parties before this event was discovered by another brand. It has been, so now we're on to sponsoring roller derby.

77% Plan to Purchase Saucony Originals as Their Next Pair of Shoes as a Result of Our Program

MUSIC FESTIVAL TIE-IN:

Augmented reach and awareness achieved through getting band members to wear branded schwag, and sponsoring obscure sports events at Pitchfork, SXSW, Treasure Island, and others.