Drillteam
NEW YORK BY NEW YORK EVENT SERIES

CHALLENGE: Get younger New Yorkers to buy magazines, and have fun doing it.

APPROACH: Launch a music and comedy event series with emerging talent. Event goers buy tickets and a subscription to the magazine.
TEAM SAUCONY ORIGINALS OFFICE TEAMS
TOYOTA YARIS AT SXSW: A BRANDED UTILITY FOR INDIE MUSIC LOVERS
TOYOTA HEYA ONLINE COMMUNITY
NESTLE BEVERAGE BRAND COMMUNITIES
ONLINE PLATFORM:
NYxNY at nymag.com/nyxny/ Content created by the series supports New York Magazine experience.
4.4% Increase In Readership
New York By New York Events Website
Judah Friedlander MCs a Bad Art Auction
EVENTS / OFFLINE:
Custom Event Series - Indie Rock Karaoke, Vegan Secret Kitchen, High Brow BBQ, Bad Art Auction, All Hallows Madness.
8 Years Reduction of Average Age of NYMag Reader - According to MRI
New York By New York Custom Design Treatment
High Brow BBQ
Indie Rock Karaoke
All Hallows Madness
TALENT:
Band of Horses. The National. Grizzly Bear. Ted Leo and the Pharmacists. Zach Galifianakis. Judah Friedlander. Upright Citizens Brigade. Les Savy Fav. Dan Deacon. Michael Showalter. of Montreal. The Thermals. Michael Ian Black. Xiu Xiu. Andrew WK. Man Man. Islands. Chromeo. Jose Gonzalez. Whitest Kids U’Know.
Dan Deacon at All Hallows Madness