Drillteam Marketing - Social Media Marketing and Brand Advocacy Agency

NEW YORK BY NEW YORK EVENT SERIES

CHALLENGE: Get younger New Yorkers to buy magazines, and have fun doing it.

APPROACH: Launch a music and comedy event series with emerging talent. Event goers buy tickets and a subscription to the magazine.

TEAM SAUCONY ORIGINALS OFFICE TEAMS

TOYOTA YARIS AT SXSW: A BRANDED UTILITY FOR INDIE MUSIC LOVERS

TOYOTA HEYA ONLINE COMMUNITY

NESTLE BEVERAGE BRAND COMMUNITIES

ONLINE PLATFORM:

NYxNY at nymag.com/nyxny/ Content created by the series supports New York Magazine experience.

EVENTS / OFFLINE:

Custom Event Series - Indie Rock Karaoke, Vegan Secret Kitchen, High Brow BBQ, Bad Art Auction, All Hallows Madness.

8 Years Reduction of Average Age of NYMag Reader - According to MRI

New York By New York Custom Design Treatment

TALENT:

Band of Horses. The National. Grizzly Bear. Ted Leo and the Pharmacists. Zach Galifianakis. Judah Friedlander. Upright Citizens Brigade. Les Savy Fav. Dan Deacon. Michael Showalter. of Montreal. The Thermals. Michael Ian Black. Xiu Xiu. Andrew WK. Man Man. Islands. Chromeo. Jose Gonzalez. Whitest Kids U’Know.