Drillteam
NEW YORK BY NEW YORK EVENT SERIES
TEAM SAUCONY ORIGINALS OFFICE TEAMS
TOYOTA YARIS AT SXSW: A BRANDED UTILITY FOR INDIE MUSIC LOVERS
TOYOTA HEYA ONLINE COMMUNITY
NESTLE BEVERAGE BRAND COMMUNITIES

CHALLENGE: Engage a passionate tribe of fans for key beverage brands within Nestle and earn their attention, respect and advocacy.

APPROACH: An advocacy program connected online through a brand community, self-organized offline in peer- to-peer sampling moments.
ONLINE PLATFORM:
Online brand communities of committed fans.
Nesquik Shakers Collateral Provided to Team Members
Nesquik Shakers Website
Coffee-Mate Brew Crew Website
EVENTS / OFFLINE:
Deep engagement programs involving peer-peer sampling and events.
Coffee-Mate Brew Crew Recipe Book
Juicy Juice Juicy Bunch Shining Moments Calendar
Juicy Juice Juicy Bunch Website